Résumé
Jerry Cieslik
Creative Generalist · AI Workflow Leader · Creative Director
Profile
I turn creativity into systems that scale. Creative leader operating at the intersection of ideas, technology, and execution. I design the frameworks, workflows, and infrastructure that allow teams to produce high-quality creative at speed and volume. My work focuses on reducing production friction, increasing output, and building repeatable systems that make creative more efficient, adaptive, and future-ready.
I don’t just generate ideas. I build environments where better ideas consistently happen. Recent work includes systems scaling to 300+ monthly creative outputs, reducing production costs by ~50% and expanding dynamic content coverage from ~20% to 90%+ across key markets.
Experience
Creative Generalist, Freelance Consulting
ChicagoJun 2023 – Present
- Designed and implemented AI-driven creative systems supporting large-scale retail production across video, social, and display.
- Built AI-powered workflows enabling the production of hundreds of localized creative assets monthly across multiple markets and channels.
- Developed modular prompt frameworks to standardize creative output and enable scalable storytelling across campaigns.
- Architected a centralized knowledge system, TDAiOS, connecting vehicles, offers, regions, and personas into a usable creative infrastructure.
- Identified and implemented automation opportunities across production pipelines, reducing manual versioning, resizing, and asset handling.
- Partnered across creative, strategy, tech, and analytics to improve dynamic content systems and output consistency.
- Led hands-on AI adoption across teams, translating emerging tools into practical workflows and training teams to execute independently.
- Concepted and contributed to new retail innovation models, including AI-driven search visibility, sequential storytelling, and conversational systems.
- Delivered production-ready creative while building systems that reduce future cost, time, and operational complexity.
Clients: Toyota (TDA Retail, via Saatchi & Saatchi NY), BAT
Associate Creative Director, Leo Burnett
ChicagoMar 2008 – May 2025
- Led integrated creative across major brands while building systems that improved how work gets made across teams and disciplines.
- Designed and implemented AI-assisted workflows that accelerated ideation, production, and iteration across creative teams.
- Built internal tools, frameworks, and prompt systems to support scalable content creation and faster concept development.
- Led agency-wide AI upskilling through workshops, training sessions, and hands-on demonstrations across creative, strategy, and production.
- Acted as an AI subject matter expert, advising leadership on workflow transformation and emerging creative technologies.
- Developed internal platforms and agent-based tools to support ideation, copy generation, and creative exploration.
- Improved cross-team collaboration by introducing systems that connected creative, data, and strategy workflows.
- Delivered high-volume, multi-channel creative across digital, CRM, retail, and experiential while maintaining consistency and quality.
- Mentored cross-disciplinary teams and helped evolve creative processes to align with emerging technologies.
Clients: Kimberly-Clark, Heineken, Bank of America, Sandals, Beam Suntory, Dunkin’, Kellogg’s, Samsung, United, National Cattlemen’s Beef Association, Skoal, Copenhagen, Red Seal, Marlboro, Altria
Senior Art Director, Mess Marketing
ChicagoAug 2006 – Mar 2008
- Developed and executed multi-market experiential and digital campaigns across major U.S. cities.
- Built culturally driven brand activations rooted in music, lifestyle, and emerging subcultures.
- Navigated regulatory-heavy categories while maintaining creative impact.
Clients: R.J. Reynolds, Kawasaki, AutoZone, Old Style
Freelance Art Director, Draft (FCB)
Aug 2005 – Aug 2006
- Created global retail and in-store campaign systems for Nokia product launches.
- Delivered high-volume creative across international markets under compressed timelines.
- Designed scalable retail kits and experiential concepts for global deployment.
Clients: Nokia, Sony
Art Director, Bridges Media Group
Apr 2004 – Aug 2005
- Directed broadcast and radio campaigns from concept through production.
- Managed end-to-end production, including casting, editing, and delivery.
- Supported studio operations and mentored junior creatives.
Clients: Culligan Water, Majestic Star Casino
Want the short version, or the work behind it?